How to Market Your Business in Singapore

Singapore is a widely growing nation, especially in terms of its economy. The country has average literacy rate of 96.8%, which is comparatively very high. Therefore, tackling the Singaporean market is a challenge as customers are intelligent and aware of various trends. Singaporeans are also tech-savvy and spend most of their time browsing the internet. This goes to say that they are knowledgeable about how much products are and do expect high-quality when they purchase anything.

However, although challenging, marketing your business in Singapore is not impossible. All you need to do is workaround how Singaporeans think and customize your marketing approach accordingly. Let’s take a look at how to market your business in Singapore.

Focus on your target market

Depending on what your business is about, find which gender, age group, etc. to cater in Singapore. Many startups make the mistake of wide spreading their marketing approach to catch people of all demographics. However, this will set you back in your marketing campaign and not reach the intended target market. Instead, research Singaporeans trends and habits and see which demographics fit your products and services and focus on it.


Give priority to customer experience

Singaporeans are very much focused on having a great experience with brands and their respective products. Customer experience does not stop from the point of purchase. In fact, it goes beyond that with quality aftersales experience. Singaporeans make use of websites and social media to check on brands and products. They also provide reviews and feedback after purchase, which is why quality aftersales service is important. An exceptional customer journey will make your brand stand out among the rest.


Identify consumer trends, behavior, and lifestyle

In any market, it’s important to identify consumer trends and behavior. Singaporeans are highly-focused on sustainability and living a healthy lifestyle. They are fast-moving citizens, always busy with work. Therefore, food is a highly-focused area. They want healthy food that is conveniently available. They also focus on relieving their work stress by going on relaxing vacations including “staycation”. Identify these trends and behavior of the population to customize your marketing approach accordingly.


Focus on digital marketing

Digital marketing is the way to go in this era. Singaporeans use the internet for most part of the day. They search almost everything on the internet and also expect answers to their problems in the same manner. Ensure your business has a good online presence. Here’s how you can do it.

  • Create a business website and make it visually appealing with adequate images, logos, and banners.
  • Ensure your landing page is easy to navigate. Overall, you entire website should be easy to navigate.
  • Create a separate page with contact information and also link it to the other pages of your website.
  • Make use of CTAs and other internal links.
  • Have chatbots programmed to answer FAQs

Strengthen your presence in social media

Social media is the essence of online marketing in this era. Business have pages setup in a variety of social media platforms including Facebook, Twitter, Instagram, and Pinterest. Singaporeans use social media very often to find out about products and various other information. Strengthen your social media presence by creating pages in popular social media networks and update your content regularly. Make use of text, images, and videos to interact with your customers.


Give rewards for content sharing

Along with social media comes the ability to interact with your customers. You need to reach a wider social media audience in order to truly benefit from this concept. The more likes and shares you get on social media, the better it is. Sharing will definitely take your business to a wider audience, which is what you need to focus on. Give rewards and incentives, such as gift vouchers and cash prizes, for those who share your content.


Provide great value for money

Singaporeans have got the money and are willing to spend it on products that they feel are worth spending on. Therefore, don’t expect to get sales simply by reaching out to Singaporeans. You need to provide high-quality products that provide great value for their money. They love to go for discounts and offers. Similarly, they can also simply reject your products if it’s not up to the quality they expect.


Get yourself involved in community activities and events

You need to put yourself out in the community to truly grasp the Singaporean market. Get involved in community activities and public events including pop-up shops etc. to market your business. Singaporeans prefer to stick to brands they are familiar with. So as a newcomer, you ought to get familiarized with them and make them feel comfortable with your brand.


Conclusion

Reaching out to the Singaporean market is tough, but not impossible. As long as you follow the correct procedures and take the right approach, you are well on your way to marketing your business in Singapore and getting leads from it.